Regional publishing group Johnston Press has launched an online business directory which it will integrate into its network of 234 local newspaper websites.
The new directory – called Find it – is being powered by technology supplied by Qype, a firm which provides user-generated review websites.
Local businesses will be able to purchase listings on Find it which will then allow readers of Johnston Press websites to search for local businesses and services and view reviews, comments and ratings left by previous customers.
Henry Faure Walker, digital and business development director at Johnston Press, said: “Find it will give local businesses a highly effective new advertising medium giving them stand out from the competition as well as giving consumers a fantastic new guide for finding the best local service.”
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