The flagship political podcast of Channel 4 News has found success by effectively ditching audio platforms and instead publishing to Youtube.

The Political Fourcast achieved more than 100,000 Youtube views on average for each episode it published during the UK general election campaign — second only, among the political podcasts Press Gazette assessed, to market leader The Rest is Politics.

Launched in late 2020, the podcast began life as an audio product, Channel 4 News head of digital Mike Deri Smith told Press Gazette last week. But, he said, “we never quite found success with it”.