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May 31, 2023updated 08 Mar 2024 11:46am

Survey: Half of newsrooms already ‘actively working’ with generative AI

The WAN-IFRA survey indicated it is management, rather than individual journalists, driving adoption.

By Bron Maher

Half of newsrooms are “actively working” with generative AI tools like ChatGPT, according to a new survey.

The survey by the World Association of News Publishers (WAN-IFRA) also indicates that newsroom leaders are the ones spearheading the deployment of AI in newsrooms.

The survey of 101 editors, journalists or other newsroom staff, conducted with Schickler Consulting, focused on how news organisations are already using generative AI, a technology that can produce lengthy plain-language text from short prompts.

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