Demand for content from publishers “has never been greater and continues to grow” according to the VP of editorial at photo agency Shutterstock.

Candice Murray said this was why photo and video agencies like hers have been able to keep going despite the rise in social media that has killed some in the industry – for example UK-based celebrity news agency World Entertainment News Network earlier this year.

Asked if demand was still high despite the fact publishers are now able to take photos directly from social media or other sources more easily, Murray told Press Gazette: “Without a doubt. Absolutely. It’s an interesting thing, because newsrooms themselves are not getting any bigger. In some cases, they’re actually getting smaller. But man, the demand for content has never been greater and continues to grow.”