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April 21, 2022updated 30 Sep 2022 11:15am

Why Quartz believes readers will pay for a weekly email about Africa

By Bron Maher

Quartz hopes that a paid-for Quartz Africa weekly email newsletter will pave the way for its new paid content strategy.

It announced last week it was ditching its main paywall in favour of running a number of paid membership schemes alongside encouraging people to register for free.

The free Quartz Africa Weekly newsletter lets readers “feel quite smart about what’s going on in the continent,” according to Quartz Africa editor Ciku Kimeria (pictured).

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