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October 16, 2018updated 30 Sep 2022 6:56am

Facebook makes political advertising ‘transparent’ with information on buyers in UK

By James Walker

Facebook is forcing political ad buyers in the UK to verify their identity and location from today, following concerns about the role in recent elections of so-called “dark ads” on the social network.

The tech giant has also rolled out the changes across its UK Instagram platform, following updates in the US and Brazil earlier this year, saying greater transparency was “good for democracy”. 

Facebook will also put a “paid for by” label on political adverts, so users can see who is pushing a particular candidate or campaign.

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