
Facebook is forcing political ad buyers in the UK to verify their identity and location from today, following concerns about the role in recent elections of so-called “dark ads” on the social network.
The tech giant has also rolled out the changes across its UK Instagram platform, following updates in the US and Brazil earlier this year, saying greater transparency was “good for democracy”.
Facebook will also put a “paid for by” label on political adverts, so users can see who is pushing a particular candidate or campaign.
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