9/11 conspiracy: is search engine optimisation bad for journalism?

Charlie Brooker, writing in The Guardian, asks today whether search engine optimisation is a malign influence on journalism after noting that because a recent piece he wrote “contained the words ‘9/11 conspiracy’, the article generated loads of traffic for the Guardian site, which in turns means loads of advertising revenue.”

He notes: “your modern journalist your modern journalist is expected not only to shoehorn all manner of hot phraseology into their copy, but to try and position it all in precisely the right place. That’s an alarming quantity of unnecessary shit to hold in your head while trying to write a piece about the unions. Sorry, SEXUAL unions.”


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