Business publisher United Business Media is today launching what it claims is the UK’s first fully interactive B2B digital magazines.
The interactive version of Property Week’s global edition follows in the footsteps of consumer titles like Dennis Publishing’s Monkey magazine in its use of Ceros technology.
The page-turning technology allows the publisher to embed multimedia content alongside text and images in the new magazine and use Flash software to create new ways of displaying information and telling stories.
Four editions of the free interactive magazine will be published this year and emailed to Property Week’s quarterly global edition and daily newsletter subscribers.
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The interactive magazine has a permanent editor, Lucy Scott, who works alongside other members of staff to compile the multimedia publication.
Giles Barrie, Property Week editor, told Press Gazette the publication would use the lessons learned from producing its first magazine of this kind to experiment with interactive editions of the domestic version of Property Week and its supplements.
He said: “We are launching the interactive magazine to allow us to enter this new field, but primarily to allow us to reach the overseas audience of Property Week Global more quickly.”
Barrie rejected the idea that the new interactive title could be a replacement for Property Week’s quarterly global print edition which is sent out to over 10,000 subscribers.
He said this was not likely as the magazine has a “significant and important presence” at large international property conferences, a function a digital edition was unlikely to fulfil as well.
Property Week is a multi award-winning business publication which collected hat-trick of prizes at last years PPA magazine awards and has a weekly average circulation of 23,146 according to the most recent figures from the Audit Bureau of Circulations.
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