Publishers ‘should be making £1m a year’ from a successful Youtube channel
Youtube “feels different” to other third-party platforms in terms of monetising publisher relationships.
ByVideo Journalism
Immediate reports video revenue up 60% since 2022 strategy change
Paul Doyle sets out reasons behind Good Food and Radio Times publisher’s video growth.
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Why the Financial Times has gone long with video
Global head of video Veronica Kan-Dapaah says guiding principle is adding value for FT subscribers.
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Immediate Media’s Good Food plans video expansion after record revenue 2024
Why new kitchen at Immediate Media HQ will be “big part” of Good Food’s future.
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Why opening of video studios across UK is ‘really big moment’ for Reach
Publisher unveils studio spaces at its biggest newsrooms described as “game-changing” for audience and advertisers.
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Sun names director of video to lead new strategy
Jon Lloyd to lead video-first commissioning strategy.
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How The Sun became biggest UK newspaper on Youtube with 6 million subscribers
Director of digital Will Payne says video now hugely important for The Sun.
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‘Profitability is versatility’: CEO says video-led future bright for The Independent
Journalism is the “secret sauce” at the heart of a successful online business says Christian Broughton.
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