Video monetisation mastery: Tips for publishers from JWX
Leading website publishers are seeing up to one third of ad revenue come from video.
ByVideo Journalism
Premium video has boosted subscriber retention for The Economist
Subscriber perk Economist Insider helping to lower churn.
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Reuters releases first documentary in bid to reach new audiences
Reuters invested in visual investigations with two new roles this year.
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Wall Street Journal video team recentres around ‘journalism that’s worth paying for’
Head of video Maral Usefi explains six pillars of video strategy implemented in past six months.
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Sun grows video audience to 1bn+ monthly views with 25 new shows
The Sun’s Jon Lloyd on a year of aggressive expansion into video.
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How Dave Jorgenson took the Washington Post video audience with him
Video was not getting support it needed says former ‘Washington Post Tiktok guy’.
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Publishers ‘should be making £1m a year’ from a successful Youtube channel
Youtube “feels different” to other third-party platforms in terms of monetising publisher relationships.
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Immediate reports video revenue up 60% since 2022 strategy change
Paul Doyle sets out reasons behind Good Food and Radio Times publisher’s video growth.
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