Reach targets 16 to 34-year-olds with social brand Curiously
Reach’s Curiously is so far on Tiktok, Facebook, Twitter, Youtube, Instagram and Snapchat – but not its own site.
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The News Movement launches in London with mission to ‘really understand’ Gen Z
The News Movement’s editor-in-chief Kamal Ahmed on his mission to understand Gen Z.
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Around half of leading publishers in over 40 countries now regularly use Tiktok, report finds
UK publishers are embracing Tiktok due to worries around access and audiences.
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‘No evidence’ youth not interested in current affairs but ‘lots of people avoid some of the news, some of the time’
A qualitative study commissioned by the Reuters Institute has found “no evidence” that young people are less interested in news…
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Survey: Google is most trusted tech platform for news, TikTok the least
People are much less likely to trust news they see on social media, search engines, and messaging apps than news…
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How Daily Mail’s 35-strong Snapchat team connects with 15m subscribers
Snapchat has been called the forgotten social media platform, and this year, among news publishers seeking young audiences, it has…
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Pink News CEO on how £2m profit LGBTQ+ brand resonates with Gen Z
Pink News started as a side hustle for founder Benjamin Cohen and is now a global brand boasting £2m annual…
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How Now This became a social media news powerhouse
The president of US-based brand Now This has spoken to Press Gazette about how it became the most-viewed US-based news…
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