How do you sell news to Gen Z? Write about social justice, don’t insult them and stop saying ‘newspaper’
For many news publishers, Gen Z and younger millennials can seem like an elusive group. Having grown up in the internet…
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How GB News is bouncing back after launch wobbles and exit of Andrew Neil
With a new editorial director, new breakfast show, DAB radio launch and addition of the National Anthem to the start…
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Platform profile: Twitter Moments (including insider tips from The Telegraph)
What is Twitter Moments, and how can publishers and journalists get featured on the site’s news curation tool to drive…
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How BBC News topped 20m Instagram followers – and why it has stayed away from TikTok
BBC News crossed 20m followers on Instagram in December – the first news account in the world to do so.…
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Social media and pandemic prompt demise of showbiz news agency WENN
Celebrity news agency World Entertainment News Network (WENN) has folded after 33 years, blaming the “perfect storm” created by social…
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Comment: News websites were wrong to publish footage of Arthur Labinjo Hughes abuse
Former national newspaper reporter Bethany Usher, now an academic at Newcastle University, argues it is time to rethink how crime…
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How to use social media to give B2B brands a boost
We provide some essential B2B social media marketing tips as part of a new series of how-to articles produced in…
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Four BBC journalists disciplined over social media guidelines which ban ‘virtue signalling’
Update 6 October 2021: Four BBC journalists were formally disciplined over their social media use during Tim Davie’s first year…
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