Ad recession: We’re at the end of the beginning, not the beginning of the end
Writing in the FT, Tim Bradshaw predicts that ITV’s forecast 20% YOY decline in September ad bookings might come to…
ByRecession
Digital ad revenues are still growing, but the signs of distress are everywhere
How vulnerable is digital advertising? In the US, a company called ValueClick — the second-largest online ad network in the…
ByHave you seen the price of bread lately?
As if the credit crunch wasn’t enough, Marketing informs us that Premier Foods, the company that makes Hovis bread, has…
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