How The Economist is building engagement to reduce subscriber churn
More intimate, less frequent engagements can be worth many times more than reading an individual article.
ByPPA
Why DMG online fashion brand Eliza ditched its website
PPA conference warned that Google AI Overviews is asteroid heading for publisher websites.
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Australian culture brand Broadsheet ‘weirdly optimistic’ about launching in UK
Broadsheet founder Nick Shelton says London launch will have print edition as well as digital.
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‘Unsustainable status quo’: AI companies and publishers respond to Govt copyright consultation
Opt-out proposal like burglars being allowed unless banned by sign on front door, one response says.
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FT policy chief warns MPs watered-down copyright regime for AI is ‘huge mistake’
The FT and PPA pushed back against government proposals to create "opt-out" copyright exemptions for AI companies.
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Why AI-powered search from Google may NOT be disaster for publishers
Bauer's global head of SEO on why the arrival of Google's SGE might not be all bad for publishers.
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How publishers will need to change subscription policies due to Digital Markets Bill
Impacts of Digital Markets Bill for publishers will go beyond the much hoped-for payments from platforms.
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News publishers divided over whether to block ChatGPT
The PPA has written to Rishi Sunak asking for AI companies to be forced into being transparent.
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