Newsletter strategies: Insights from The Scotsman, Metro and The i Paper
Including paid limited newsletter series and revamping the sign-up process.
ByMetro
‘The algorithm is a beast’: Editing for social media at Ladbible, Joe and Metro
Editors from Ladbible, Joe and Metro on social strategies and getting readers to “eat their greens”.
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News titles from Guardian to Daily Mail unite in opposition to AI copyright grab
Nearly every UK national newspaper has backed campaign against AI copyright exemption.
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Reddit tips from Metro: ‘It’s trial and error… You’re probably going to get banned’
Senior social media journalist Kate Rice and audience growth editor Anushka Suharu on Metro’s Reddit strategy.
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Diversify or die? 23 media leaders reveal how to make news pay in 2025
Senior editorial and commercial leaders at 23 news publishers share their expectations and challenges for 2025.
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Free daily Metro now profitable after 2023 restructure
Metro is growing commercially even as free London rival Evening Standard forced to reduce print output.
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Up to 15 journalists cut in latest round of sport redundancies at Mail titles
A similar number of roles have been cut at sports betting business Livescore.
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Daily Mail podcast chief Jamie East on publisher’s rapidly expanding audio empire
The Trial of Lucy Letby kickstarted the Mail’s arrival into podcasts and 19 are now in pre-production.
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