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Intelligent pricing: Lessons in precision from Aller Media Nordic
How news publishers can benefit from data-informed pricing.
ByFighting for quality news media in the digital age.

How news publishers can benefit from data-informed pricing.
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Mather Senior Managing Director, Pete Doucette, explains how publishers can address digital revenue challenges
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Free white paper from Mather Economics on using analytics to drive publisher revenue.
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Partner content*: Publishers should take a holistic approach to monetising content and look at the lifetime value of a customer…
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*Partner Content: Mather Economics is the global leader in subscription analytics and yield management. They apply world-class data science to…
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