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How publishers can use analytics to drive revenue growth
Free white paper from Mather Economics on using analytics to drive publisher revenue.
ByMather Economics
How to make news online pay: Lifetime customer value is key
Partner content*: Publishers should take a holistic approach to monetising content and look at the lifetime value of a customer…
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Mather Economics: Subscription analytics and data-science solutions for media
*Partner Content: Mather Economics is the global leader in subscription analytics and yield management. They apply world-class data science to…
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