Mather Economics

Partner content

How publishers can use analytics to drive revenue growth

Free white paper from Mather Economics on using analytics to drive publisher revenue.

By Dominic Ponsford

How to make news online pay: Lifetime customer value is key

Partner content*: Publishers should take a holistic approach to monetising content and look at the lifetime value of a customer…

By Freddy Mayhew

Mather Economics: Subscription analytics and data-science solutions for media

*Partner Content: Mather Economics is the global leader in subscription analytics and yield management. They apply world-class data science to…

By Press Gazette

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