Marketing maestros on key to advertising success for 2022
We spoke to two marketing maestros at a gathering of CMOs hosted by New Statesman Media Group at the May…
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Be More Social CEO Rik Courtney: Campaigns must have beginning, middle and end
Rik Courtney is an entrepreneur, public speaker and CEO of Be More Social, a social media marketing agency and features…
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VP of Vidyard: ‘Marketing without technology is like selling door to door’
Tyler Lessard is VP of Marketing and Chief Video Strategist at Vidyard, a video platform for marketing and sales, and…
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MD of BHA Media: ‘For us, it’s all about supremely high-quality, targeted audiences’
Craig Hawtin-Butcher is Managing Director of BHA Media in Sydney, Australia, and a former journalist and editorial director in the…
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Kantar Marketing Maestro Anna Salter: Don’t overlook TV and newspapers
Evaluation director at Kantar Anna Salter answers are questions about the future of media in the latest of Press Gazette’s…
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Marketing the FT: CMO Finola McDonnell on the future of communications
Finola McDonnell is chief communications and marketing officer at the Financial Times, and helped launch the content-led campaign ‘Letters to…
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Candyspace MD Matt Simpson says B2B businesses must put experience ‘front and centre’ of marketing
We speak to Matt Simpson, the managing director of Candyspace, an agency that designs, builds and optimises websites and apps…
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Public sector marketing: Long-form written content builds trust
We talk to Joanne Sweeney, founder of Public Sector Marketing Institute and organiser of Europe’s only dedicated Public Sector Digital Marketing…
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