Marketing Maestro Dan Sirk of Anyline: ‘Ideas often fail, we shouldn’t be afraid of that’
Dan Sirk is a marketing executive and strategist who specialises in data-driven campaigns and building brand awareness in new markets.…
ByLead Monitor Knowledge Hub
All our coverage of marketing and lead generation produced in association with Lead Monitor, New Statesman Media Group’s native content and lead marketing solution.
Account-based marketing: What is it and why does it matter?
Account-based marketing (ABM) has its roots in the 1990s as both B2C and B2B companies realised the importance of a…
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Abhinav Kumar of Tata Consultancy Services: News media is key to forging a brand
Abhinav Kumar heads up the marketing and communications divisions for Tata Consultancy Services across North America, Europe, UK, Latin America,…
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Marketing Maestros: Nigel Kwan of SpotX on the power of B2B media
Nigel Kwan is an award-winning marketer with a passion for digital transformation and the power of programmatic marketing. Having previously worked…
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The future of marketing is all about technology
Marketers are increasingly questioning whether the big technology platforms such as Facebook, Twitter and Youtube are the best places for…
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Marketing maestro: Head of Verizon’s branded content studio RYOT – Mark Melling
Mark Melling is head of RYOT Studio, Verizon Media’s branded content division. Here he answers our questions about the future…
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B2B marketing after Covid-19: What are the key lessons?
Senior marketers have shared their insight into the key lessons learned about B2B marketing from the coronavirus pandemic and how…
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Future of native editorial: ‘Some clients want more content than ever before’
What does the future of native content like post the Covid-19 pandemic? Here Progressive Content’s strategy director Richard Cree talks…
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