Marketing partnerships: How to make the most of teaming up to boost your brand
Whether involved in B2B or B2C (or a combination of both), most businesses and organisations will attempt cross-partnerships to achieve…
ByLead Monitor Knowledge Hub
All our coverage of marketing and lead generation produced in association with Lead Monitor, New Statesman Media Group’s native content and lead marketing solution.
Martech myths: Why B2B marketers should invest in technology
Martech is big business. As technology helps to streamline processes in B2B marketing, its monetary worth expands. Last year, the…
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Marketing Maestro: Tips and insight from MarTech Alliance founder Carlos Doughty
Carlos Doughty is CEO and founder of MarTech Alliance. Here he answers our questions about the future of marketing as…
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The five most effective forms of content marketing
Content marketing is an enigma; there are no written rules, but plenty of marketers with strong opinions. Some 79% of…
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Marketing Maestro interview with HP’s Jose Gorbea: ‘Digital marketing does not exist’
Jose Gorbea joined HP in 2017 and is head of HP Graphics Brands & Agencies Innovation. Here he answers Press…
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Dark patterns and the future of B2B marketing
Coined in 2010 by design consultant Harry Brignull, dark patterns first referred to online market places building user interfaces that…
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Marketing Maestro interview with Courtney Wylie of Mention Me: Success is about landing a message, not just leads
Courtney Wylie is vice president of marketing for Mention Me and has 20 years experience in both B2B and B2C.…
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Lead generation tactics for marketers: The three biggest priorities
Lead Monitor surveyed B2B marketing industry leaders to find out what their priorities are when it comes to lead-generation tactics. According…
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