Partner content
Publishers don’t just need more traffic, they need a loyalty system
As search, social, and AI reshape discovery, publishers need to move beyond acquisition and design an audience engagement strategy that…
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US publishers see traffic boost for breaking news from Google Discover
Organic search traffic to 64 publishers dropped 42% since AI Overviews launch.
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Reach CEO Piers North says AI approach ‘mixture of courtship and courts’
Reach still ‘significant players’ in Discover despite 50% drop in second half of 2025.
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Google promises ‘more focused deals’ with news publishers as FT joins AI pilot
Google leader says ‘active discussions’ with publishers are leading to product changes.
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Amid WaPo woes five US news giants show how industry can grow
Green shoots in digital advertising, video and subs at NYT, Bloomberg, People Inc and Dow Jones.
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‘Search isn’t dead, it’s fragmenting’: How to manage Google traffic decline
SEO leaders at Daily Mail, Telegraph and Bauer among those urging against ‘Google zero’ fatalism.
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AI answers cite ‘narrow range’ of top newsbrands led by BBC and Guardian
BBC content widely cited by Perplexity despite fact LLM’s crawlers are blocked.
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Google ‘exploring updates’ to let publishers opt out of AI Overviews
UK competition watchdog sets out how Google should give publishers more control.
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