FT says AI-personalised paywall messaging has quadrupled conversion rate
How publishers including Reach and The Independent are – and aren’t – using personalisation.
ByFinancial Times
Financial Times reports global revenue boost to £540m for 2024
Advertising dips but paid-for content and events revenue grows in 2024.
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Major UK publishers have seen Google search visibility ‘drop by up to 80%’ since 2019
Likelihood of publisher keywords triggering an AI Overview increased by 3.5 times between March and June.
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Future of Media Awards shortlist highlights best of digital journalism in 2025
Best podcasts, websites, newsletters and live journalism among awards categories.
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Walking the mobile notification tightrope: How to engage audiences while avoiding overload
Nic Newman examines latest data on use and audience response to push alerts.
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Why the Financial Times has gone long with video
Global head of video Veronica Kan-Dapaah says guiding principle is adding value for FT subscribers.
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UK news media rich list 2025: Business information chiefs top executive pay table
The median pay rise among media executives making at least £400,000 was 2.2%, down from 3% last year.
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Facebook allows scam ads stealing journalists’ identities to proliferate
Facebook investment scam fronted by FT journalist Martin Wolf seen by millions.
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