Facebook’s referral traffic for publishers down 50% in 12 months
Referrals to news sites from Facebook have fallen 50% in one year
ByFighting for quality news media in the digital age.
Referrals to news sites from Facebook have fallen 50% in one year
ByRevenue at Reach was down by 6.7% overall in the three months to 31 March.
ByUK ad market grew 6.1% to £36.6bn - but tech platforms take all the growth.
ByEntertainment Daily was "blocked" by Google for months while one of The Tab's Facebook pages was suppressed.
ByAudio and subscriptions were noted as bright spots in Q4 2023.
ByWhy recent events in Australia mean UK publishers should prepare to lose news on Facebook.
ByAd spend now increasingly going to a "third wave" of "retail media".
ByRegional press decline can be stopped if it gets level playing field with big tech.
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