Reach creates AI-powered content recommendation tool for articles
The UK’s biggest commercial news publisher Reach has created an AI-powered audience engagement tool aiming to provide “relevant content recommendations”…
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Marketing experts on viable substitutions to third-party cookie loss: Part II
As explored in our previous deep-dive into Google’s decision to jettison third-party cookies in 2023, marketers and brands all agreed…
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Marketing experts reveal alternatives to third-party cookies
With the spine of online advertising – at least on the Google Chrome browser – being removed by the end…
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Publishers ‘broadly optimistic’ about life after cookies – but should they be?
Publishers are feeling “broadly optimistic” about the post-cookie future of their digital businesses, but the tech platforms they work with…
By Publishers fear Google plan to restrict Android app tracking will give it ‘exclusive control over monetisation’
Google’s plan to limit third-party data tracking in its Chrome browser will now also extend to apps on smartphones using…
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Google gives UK watchdog final say on removal of third-party cookies
Google has agreed to let the UK’s competition watchdog have the final say on its Privacy Sandbox proposals before it…
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Open web group calls on CMA to ‘freeze scene of the crime’ of Google cookie phase-out
Campaign group Movement for an Open Web has called on the Competition and Markets Authority “to impose a formal restraining…
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Bauer and News UK develop first-party targeted data for advertisers as industry prepares for cookie-less web
Bauer Media and News UK are the latest publishers to launch new first-party data platforms as the industry prepares for…
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