Auto Trader’s move to digital-only could provide blueprint for other titles
At the height of its powers, Auto Trader magazine had a circulation of almost 400,000 and was sold in 15,000…
ByAuto Trader
Digital success story: Auto Trader remembered that it wasn’t in the magazine business, it was in the motors business
Going digital-only was once seen as a last desperate throw of the dice for a dying print brand. But not…
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Auto Trader scraps print edition as group completes digital-only transition
The last print edition of Auto Trader is set to be published next month as Trader Media Group completes its…
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The Economist: ‘Three-quarters of new subscribers are buying print’
Three speakers from three publishing houses brought day one of the Digital Media Strategies conference to a close on Tuesday…
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