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Bing revolution continues as Indie becomes latest to join news app

By Ellie Chambers

The Independent has joined a growing list of news outlets now available on Microsoft’s UK Bing News App for Windows 8.

The app will now feature content from seven publishers, including the Guardian, The Times, Sky News and Reuters.

Users of the new app will have access to the whole of the featured newspapers with no need to download content, whilee editors will produce a daily round-up of the best content called ‘Daily Bing’.

Readers can also customise the app to show their preferred news providers

Michael Pocock, head of licensing and syndication at The Independent said: “The Microsoft partnership is more great news for us here at The Independent and testament to our ongoing commitment to digital innovation and growth.”

Peter Maxmin, director of marketing at Microsoft, added: “This deal with The Independent represents Microsoft’s commitment to consumer-centric solutions, offering a range of captivating experiences that are both beautiful and immersive to touch and engage with.

“Through forming relationships with influential target publishers, Bing is working to deliver top quality content to users.

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“Our mission is to ensure that Bing evolves with Windows 8 and plays an integral role in the evolution of Microsoft’s ecosystem, as we build seamless and engaging experiences across devices that are useful, relevant and add real value to consumers.”

UK News Bing is one of six apps that come pre-installed with Windows 8 including Maps, Sports, News, Finance, Travel and Weather.    

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