Publishers must rethink the value proposition of event sponsorship
Data is the new currency of event sponsorship. Hybrid event calendars are giving unparalleled insight into how publishers can better…
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Digital Journalism
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Digital Journalism
Publishers cashing in on e-commerce: How GQ and The Indy are boosting revenue
Publisher revenue from e-commerce grew 80% from 2020 to 2022.
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Newsletter start-up The Know’s formula for fighting news avoidance
The Know has 50,000 newsletter subscribers and a daily open rate of 46%.
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Publishers using ChatGPT to improve headlines and suggest feature ideas
ChatGPT and other generative AI tools can be useful productivity tools in the newsroom.
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How Substack has helped FT persuade readers to pay for email newsletters
Sarah Ebner says Substack has proved people are willing to pay for newsletters.
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Why Geordie Greig and Bel Trew put footage of a murder in Independent film about Ukraine
Former editor Christian Broughton said there was “debate in the office” at including the footage.
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Vice News to ‘streamline’ with ‘painful but necessary’ job cuts
There will be job cuts across the global news team at Vice News.
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Kyiv Independent editor on how reader support trumped oligarch cash
Kyiv Independent editor-in-chief Olga Rudenko gave the Cudlipp Lecture 2023.
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