The Times gives readers ‘bonus accounts’ in bid to retain more subscribers
Times head of subscriber engagement Lisa Stevens shares title's online subs-boosting tactics.
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How Reach returned to audience growth after two years of decline
Reach was chasing the same readers with the same content, says audience director Martin Little.
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BBC reveals plan to expand Local Democracy Reporter coverage areas
Broadcaster also plans to "dramatically" increase presence on Youtube and Tiktok.
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Why DMG online fashion brand Eliza ditched its website
PPA conference warned that Google AI Overviews is asteroid heading for publisher websites.
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Australian culture brand Broadsheet ‘weirdly optimistic’ about launching in UK
Broadsheet founder Nick Shelton says London launch will have print edition as well as digital.
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Immediate reports video revenue up 60% since 2022 strategy change
Paul Doyle sets out reasons behind Good Food and Radio Times publisher's video growth.
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Google AI Overviews leads to dramatic reduction in clickthroughs for Mail Online
Mail director of SEO and editorial e-commerce Carly Steven reveals impact of Google AI Overviews.
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Why the Financial Times has gone long with video
Global head of video Veronica Kan-Dapaah says guiding principle is adding value for FT subscribers.
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