‘Brave’ advertisers who advertise next to news are seeing results
Brand safety myths were debunked at Press Gazette’s Future of Media Technology event.
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ChatGPT is ‘ghost’ of what publishers provide directly
O’Reilly Media showcases in-house AI tool ‘Answers’.
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Why The Economist isn’t doing AI deals but has launched on Substack
The Economist president Luke Bradley-Jones shares his three Ds: differentiation, direct relationships, discoverability.
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AI referral traffic ‘not making up for search losses’: How publishers can respond
Bot traffic still increases costs with “no meaningful value exchange”.
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Publishers ‘should be making £1m a year’ from a successful Youtube channel
Youtube “feels different” to other third-party platforms in terms of monetising publisher relationships.
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Mediahuis Ireland subscriptions lessons: ‘Don’t underestimate your value’
Chief customer officer Sheena Peirse advises publishers dive in, don’t just “dip your toe in the water”.
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Future of Media Awards 2025: Guardian and FT are double winners and The i Paper is national site of the year
The i Paper and Kent Online were named national and regional websites of the year.
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Future of Media Technology Conference 2025: Full line-up
Press Gazette Future of Media Technology Conference and Awards return to London on 11 September.
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