Winning magazine subscription marketing strategies from Bauer, Immediate and Readly
Press Gazette spoke to representatives at major publishers Bauer and Immediate, along with popular magazine app Readly about their winning…
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Wall Street Journal subscriptions boosted by Ukraine coverage and ‘loyalty to truth’, says News Corp CEO
The Wall Street Journal has experienced a jump in subscriptions as readers attempt to understand the war in Ukraine. Robert…
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Ukrainian media aiming to raise $1m with an NFT paywall
Three Ukrainian news outlets are partnering with a non-fungible token (NFT) platform to sell access to exclusive content to help…
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Publisher paywall strategies for 2022: AI driving dynamic subscription technology
Subscriptions have become a “business-critical revenue stream” for publishers looking to make digital pay during the pandemic and many are…
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How Kenya’s Nation Daily reaches 21,000 daily paywall subscribers
Nairobi-based Nation Media Group says it has signed up hundreds of thousands of registrants since introducing its paywall in January…
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Future of Media Technology events 2022: Adtech, paywalls, audience growth and more
Press Gazette has a packed programme of webinars and events centred around the future of media and technology planned for…
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Il Post: How a new type of news brand for Italy attracted 50,000 paying members
Luca Sofri, the founder of Italy’s Il Post news website, told Press Gazette how, 12 years after launch, it has…
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New York Times Co. blasts through 10m subscriptions goal three years ahead of schedule
The New York Times Company has hit its goal of 10m subscriptions ahead of its original 2025 target, it said…
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