Reach newsletter strategy: ‘Real battle is between publishers and tech giants’
Reach is hoping that its Google-backed investment in email newsletters will build on its huge audience scale and lead to…
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Local newsletter startup 6AM City eyes expansion and revenues of $10m after hitting 1m subscribers
Local newsletter company 6AM City says it now has 1m email subscribers across its titles. The business, which avoids crime…
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Reach launches new email newsletters with 12-strong team backed by Google cash
Regional media giant Reach is creating 12 new jobs launching local email newsletters with financial and technical backing from Google.…
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Substack accused of profiting from Covid-19 anti-vax misinformation
Newsletter platform Substack has been accused of profiting from Covid-19 misinformation but its founders insisted they “will defend free expression”.…
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Axios launches $599-a-year Pro newsletters: Q&A with senior editor George Moriarty
Axios, the five-year-old publishing startup that has established itself as a leading source of national news in the US, has…
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A new model for local news? Axios Local and 6am City plan launch of 100+ newsletters across US
Two innovative online American publishers believe they have found a formula that can reverse the decline of local news. Between…
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Newsletter success is about ‘real intimacy’ not content, says new Substack head of UK writer partnerships
Farrah Storr, who will spearhead the recruitment of new UK writers for Substack, has said she would have “killed for”…
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How to improve your newsletter open rate: Marketers share their insights
We investigate how journalists and marketers can improve newsletter open rates as part of a new series of how-to articles…
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