Newsletter success is about ‘real intimacy’ not content, says new Substack head of UK writer partnerships
Farrah Storr, who will spearhead the recruitment of new UK writers for Substack, has said she would have “killed for”…
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How to improve your newsletter open rate: Marketers share their insights
We investigate how journalists and marketers can improve newsletter open rates as part of a new series of how-to articles…
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Reach targets registered readers with email newsletters and print specials
Reach is delving more into who its readers are – rather than what or where – in its mission to…
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6AM City: The local newsletter business that’s built up 450,000 subscribers by steering clear of politics and crime
How do you build a commercially successful local newsletter business? South Carolina-headquartered publisher 6AM City appears to have come up…
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The original Substacker: How China expert Bill Bishop built a six-figure newsletter business
Bill Bishop is (literally) the original Substacker. In the spring of 2017, Bishop – an American media entrepreneur who previously…
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Shortlist co-founder launches newsletter and podcast for men ‘who like nice stuff but aren’t obsessed with cufflinks’
Co-founder of defunct men’s magazine Shortlist Phil Hilton is launching a paid newsletter which he believes could revive the market…
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Substack: The newsletter platform that’s convinced Glenn Greenwald and other high-profile journalists to fly solo
Imagine a media world where thousands of journalists make a living by writing about niche subject areas and sending out…
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How low-tech email newsletters ‘weathered the storm’ to become vital part of UK media landscape
Email newsletters could end up with circulations rivalling those of newspapers in Fleet Street’s heyday, the New Statesman’s political editor…
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