Interview: Atlantic CEO Nicholas Thompson on paywalls, print and the pursuit of profit
The Atlantic, a 165-year-old US current affairs magazine, has achieved an enviable transition from analogue to digital. TheAtlantic.com regularly ranks…
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Bloomberg Quicktake editor on how video brand reached 120m views per month
Bloomberg’s social media video brand Quicktake wants to “be everywhere” but not reliant on “ephemeral” clicks, its executive editor has…
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Interview: Eliot Higgins on Bellingcat global expansion and staying one step ahead of Putin
Late last year, Bellingcat founder Eliot Higgins was on a staff retreat when his hotel room’s air conditioning started to…
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Marketing trends 2022: AI, rise of native, neuromarketing and more…
In our first exploration into this year’s main talking points in the world of marketing, publishing and advertising, the metaverse,…
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Interview: Pharma billionaire Patrick Soon-Shiong wants LA Times to be his ‘family legacy’
Next month marks four years since Dr Patrick Soon-Shiong agreed a $500m deal to buy his local newspaper, the Los…
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Vista MD: ‘The minute a campaign doesn’t feel it’s engaging with me as an individual, I turn off’
Emily Shirley is general manager of Vista UK and Ireland, formerly Vistaprint, and answers our questions in the latest of…
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Newsletter success is about ‘real intimacy’ not content, says new Substack head of UK writer partnerships
Farrah Storr, who will spearhead the recruitment of new UK writers for Substack, has said she would have “killed for”…
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How CNN anchor Max Foster has ended up feeling like an ‘ambassador for news’ on TikTok
CNN anchor Max Foster joined TikTok in late 2019 with no professional strategy in mind – he only planned to…
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