Youtube for publishers: Sun and Guardian explain how to succeed on video platform
In Press Gazette’s latest Platform Profile we look at how publishers can succeed on Youtube. Ofcom’s most recent report into…
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Interviews
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Interviews
Ex-Newsnight producer Sam McAlister on booking Prince Andrew and BBC’s ‘fatal’ class problem
Producer Sam McAlister convinced Prince Andrew to agree to his headline-making Newsnight interview by telling him people already assumed he…
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New social media platform Wunder’s CMO: ‘Be entertaining or useful. Ideally both’
New social media platform Wunder recently welcomed former director of content at Ogilvy, Scott Manson, as their new CMO and…
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Marketing insights: Video editors on how to improve engagement rates
US SaaS video platform SundaySky last week revealed that 89% of businesses they approached plan to continue or increase their…
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Future of Media Explained podcast 8: How to fund news through philanthropy, with Open Democracy’s Peter Geoghegan
1The eighth episode of Press Gazette’s Future of Media Explained podcast takes a look at how some newsrooms are turning…
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Mindshare CMO: ‘Social media platforms are the new countries’
Mindshare, the global media agency, and their Global Chief Marketing and Culture Officer Greg Brooks are under the spotlight in…
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Newsworks CEO: Why publishers can regain market share from Google and Meta
Newsworks is the marketing body for UK commercial news brands and has a remit to help explain the value to…
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Future of Media Explained podcast 7: How to make local news pay the USA way
The seventh episode of Press Gazette’s Future of Media Explained podcast takes a look at how some independent US publishers…
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