GumGum CMO interview: ‘Prioritise people over platforms’
GumGum CMO interview: GumGum are contextual advertisers and we spoke to their Global Chief Marketing Officer, Erin McCallion, in the…
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Interviews
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Branded podcasts: How marketers can cash in on the audio publishing boom
The last year has seen a surge in the popularity and profitability of publisher podcasts and brands are keen to…
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Former BBC head of social Owen Williams shares his marketing tips
Siml are social media marketing specialists and managing director, Owen Williams, is a former head of social media at the…
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Wired’s Greg Williams on how publishers can cash in on post-pandemic live events boom
Publishers should be feeling “very bullish” about in-person events, Wired’s deputy global editorial director has said. Greg Williams said the…
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Youtube for publishers: Sun and Guardian explain how to succeed on video platform
In Press Gazette’s latest Platform Profile we look at how publishers can succeed on Youtube. Ofcom’s most recent report into…
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Ex-Newsnight producer Sam McAlister on booking Prince Andrew and BBC’s ‘fatal’ class problem
Producer Sam McAlister convinced Prince Andrew to agree to his headline-making Newsnight interview by telling him people already assumed he…
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New social media platform Wunder’s CMO: ‘Be entertaining or useful. Ideally both’
New social media platform Wunder recently welcomed former director of content at Ogilvy, Scott Manson, as their new CMO and…
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Marketing insights: Video editors on how to improve engagement rates
US SaaS video platform SundaySky last week revealed that 89% of businesses they approached plan to continue or increase their…
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