Advertising recession: The state of play
Following on from a post earlier this month, here’s what we now know about newspaper ad volumes for July and…
ByAds & Marketing
Latest in
Ads & Marketing
Johnston Press 1H08 Results: The Conference Call
Results presentations usually contain hatfuls of interesting data — but oddly no-one covers them live in the UK. So we…
ByAd recession: We’re at the end of the beginning, not the beginning of the end
Writing in the FT, Tim Bradshaw predicts that ITV’s forecast 20% YOY decline in September ad bookings might come to…
ByWhy advertisers aren’t lagging behind digital readers
Cheers to the ever-reliable Nate Elliott, research director at Jupiter Research, who has picked apart the old saw that advertisers…
ByDigital ad revenues are still growing, but the signs of distress are everywhere
How vulnerable is digital advertising? In the US, a company called ValueClick — the second-largest online ad network in the…
ByBad news for newspapers: Ad budgets are shrinking
Advertising budgets have seen the sharpest fall since the 9/11 terrorist attacks – and the trend looks set to continue…
ByUS newspapers: The 30-year transition from print to digital
Robert Coen, the forecasting guru who works at Universal McCann in New York, has halved his prediction for US advertising…
ByMorgan Stanley hails Roger Parry as King of the Bears: Prepare your handbasket for hellish ordeal, say bankers
Nasty. Morgan Stanley has slashed its profits forecasts for the media sector in 2009 and 2010. In an aggressively-worded note,…
By