Global ad spend against news down by a third since pre-Covid
Professionally-produced content being overtaken for ad spend by creators and influencers.
By
Ads & Marketing
Latest in
Ads & Marketing
Digital publisher display revenues stabilise for first time in two years
Digital revenue needle barely moves during post-Covid era, according to AOP analysis.
By
Partner content
How advertisers and publishers can unlock branded content growth
Branded content is the most effective form of marketing yet hard to scale – until now.
By
Why The Independent wants readers to download browser extension for personalised music ads
Guardian also signed up to try out the new music-themed adtech.
By
Facebook profits from scam investment site using name of CNN anchor Richard Quest
Paid adverts on Facebook also hijacked CNBC commentator Karen Finerman and leading names from finance industry.
By
Programmatic advertising and Facebook payments drive growth for Digitalbox
Publisher of The Tab and Entertainment Daily says UK online ad market is improving.
By
Google news revenue research ‘self serving’, ‘pure propaganda’ say industry experts
Search giant hits back to defend research claiming news is worth zero revenue to it.
By
Google says experiment shows news has ‘no measurable impact’ on ad revenue
Google conducted test in response to reports it said “vastly overestimate” value of news content.
By