Footballco unveils post-cookies ad targeting solution, ‘FC Precision’
Footballco says FC Precision goes beyond sports and allows targeting on topics like fashion and travel.
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Most Britons want online journalism ad-funded, but don’t like the ads they see
Vast majority more willing to share data than to pay money for content.
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InsurAds
Mather Economics and InsurAds combine to help publishers boost revenue
Combined offering will help combat publisher challenges on search and social.
By Publishers must prove audience loyalty to win ad spend battle
It’s not the size of the audience that matters – it’s how well you know them, writes Trevor Vagg of…
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Google Sandbox rollout could cost publishers 60% of online advertising revenue
Privacy Sandbox, Google’s upcoming replacement for third-party cookies, will reduce publishers’ revenue from programmatically-sold online ads by 60%, according to…
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Future moves into adtech business with solution aimed at publishers
Future Elevate works on a revenue share and payment up-front model.
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£13.6bn damages claim against Google on behalf of UK publishers to go to trial
Competition Appeal Tribunal certifies major lawsuit against Google alleging anti-competitive practices.
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Data Bill threatening to centralise cookie consent dropped ahead of election
Bill could have "exaggerated the issues around data unfairness in the digital market".
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