Why advertisers aren’t lagging behind digital readers
Cheers to the ever-reliable Nate Elliott, research director at Jupiter Research, who has picked apart the old saw that advertisers…
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Digital ad revenues are still growing, but the signs of distress are everywhere
How vulnerable is digital advertising? In the US, a company called ValueClick — the second-largest online ad network in the…
ByBad news for newspapers: Ad budgets are shrinking
Advertising budgets have seen the sharpest fall since the 9/11 terrorist attacks – and the trend looks set to continue…
ByUS newspapers: The 30-year transition from print to digital
Robert Coen, the forecasting guru who works at Universal McCann in New York, has halved his prediction for US advertising…
ByMorgan Stanley hails Roger Parry as King of the Bears: Prepare your handbasket for hellish ordeal, say bankers
Nasty. Morgan Stanley has slashed its profits forecasts for the media sector in 2009 and 2010. In an aggressively-worded note,…
ByPress remains biggest UK advertising medium
Press remains by far the biggest advertising medium in the UK according to a new report. The Advertising Statistics Yearbook…
ByAdvertising on social networks: Damp squib or huge growth market?
What’s the future of advertising on social networks? Brilliant, says Marketing (off the back a future-gazing report by eMarketer): Adspend…
ByHealth warnings on car ads to be imposed
The European Commission is considering imposing tobacco-style health warnings on car advertisements across media platforms, reports the Daily Telegraph. Green…
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