Media to take hit as Government halves ad spend
The Government is to favour marketing on its own websites and using social media rather than using newspapers, TV and magazines as…
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Ads & Marketing
IPC bid to pep up Loaded finances with branded energy drink
IPC men’s magazine Loaded is seeking to pep up is finances by flogging readers a branded energy drink with claimed…
ByEasyjet libel payout – lucky for Guardian and Telegraph Stelios did not sue them
Easyjet founder Sir Stelios Haji-Ioannou has received a £50,100 payout and apology at the High Court over ads which appeared…
ByBellwether survey suggests dip in confidence for UK advertisers
The latest quarterly Bellwether survey looking at the advertising plans of UK companies has found that 20 per cent of…
ByHow to spend…£2m promoting your luxury goods supplement
Happy days are here again it would seem…Or perhaps the rich, like the poor, are always with us. Either way,…
ByTweeting in the money
The Financial Times reports this morning on the race to make the micro-blogging site Twitter a profitable venture. As of…
ByApril fools: oh, how we nearly laughed…
With the wit and sophistication of a gurning competition this morning’s papers waded into April Fools Day in typical style.…
ByFulham and Hammersmith Council ‘surprised’ as Trinity steps up its campaign against its freesheet
Trinity Mirror’s Fulham and Hammersmith Chronicle has stepped up its campaign against its local council’s publishing strategy with the launch…
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