Adblockers stop publishers serving ads to (or even seeing) 1bn web users
‘Dark traffic’ up by 49% in three years, according to new study.
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Ads & Marketing
Gay Times raises £150k from supporters after advertiser diversity backlash
CEO Tag Warner explains how 40-year-old brand is future-proofing after taking major hit to advertising.
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Prorata: The generative AI player planning to share revenue with publishers
Prorata has new slogan: “They scrape and steal. We credit and compensate.”
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From ‘hedged gardens’ to new metrics: How publishers can grow ad revenue
Publishers including Bloomberg, News Corp and Mail on future of advertising.
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Why news is one of the safest places for advertising to go
CNN’s Tini Sevak says brand safety fears around news advertising based on a ‘myth’.
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Google Offerwall explained: Easy way for publishers to test pay-as-you-go and ad-gated access
New publisher technology from Google comes amid concern over AI Overviews rollout.
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Partner content
Data and tech overhaul paved way for Prensa Iberica expansion
Spanish regional news group worked with S2i on data, CRM and workflow solutions.
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Google’s site reputation abuse policy: the wrong solution to a real problem
How publishers have been affected by Google’s “overreach”, dictating commercial and hiring decisions.
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