How Reach has moved from salesman to shopkeeper with launch of Yimbly
Reach commercial director Emma Oakley on company's move from affiliate marketing to online retail.
By
Ads & Marketing
Latest in
Ads & Marketing
Research, personalisation and automation: What AI can do for publishers
Former Sun digital development director Paul Hood explains what AI can do for publishers.
By
Partner content
How publishers can avoid affiliate marketing pitfalls and find new revenue
PA Media lifestyle editor Prudence Wade on affiliate marketing content for publishers.
By
Partner content
How publishers can harness five key benefits of branded content
New report from Avid Collective details five key benefits of branded content for publishers.
By
Partner content
Trust, quality and data: Key ad revenue themes for publishers in 2024
VP for revenue at Brand Metrics Kristen Friesen on what she learned at Press Gazette's New York Media Strategy Network.
By
Ad-blockers mean publishers missing out on ad revenue from one in five readers
Publishers warned about scale of 'dark traffic' - unmeasured and therefore unmonetised audience.
By
Google search change hits publisher Black Friday e-commerce revenue
Likes of Forbes, AP News, CNN, Fortune and the Wall Street Journal affected by site reputation abuse update.
By
Partner content
How publishers can use branded content to grow advertising revenue
UK publishers not making the most out of branded content says co-founder of Avid Collective Tom Gunter
By
