Marketing Maestro interview with Guillermo Font (HP and Mars): ‘Be authentic and walk the talk’
Guillermo Font is marketing lead FMCG and healthcare at global food and confectionary brand Mars. He answered our questions about…
By
Ads & Marketing
Latest in
Ads & Marketing
How to pitch to journalists: A data-backed guide for PRs and marketers
For a PR professional, a well-crafted and appropriately targeted pitch can be a great way to get free coverage for…
By
Death of cookies: Publishers urged to embrace non-profit alternative to Google Privacy Sandbox
A group of tech and legal experts have come together to create a non-profit alternative to Google’s Privacy Sandbox following…
By
Reach in hot water with ASA after failing to use #ad on sponsored tweets
The UK’s advertising watchdog has found that several paid-for tweets posted by Reach’s regional titles were “likely” to be in…
By
Marketing Maestro: Diane Perlman of Blis on marketing in time of coronavirus
Chief marketing officer of location-powered advertising and analytics company Blis Diane Perlman is the latest in our series of Marketing…
By
Reading news is not private: How news media websites help Big Tech to track you
Our investigation into website tracking software has found that news websites have, on average, 17 third party reader tracking tools…
By
Telegraph outsources print advertising sales to Daily Mail commercial division
Telegraph Media Group has outsourced its print advertising sales to the Daily Mail’s commercial division. Mail Metro Media will sell…
By
Financial Times CEO: Publishers don’t have to choose between ads and subscriptions – they can have both
Financial Times chief executive John Ridding has said news publishers “can have your cake and eat it” but only if…
By