Slow ad market recovery means 2021 unlikely to recoup Covid-19 losses from this year
The UK advertising market’s post-Covid-19 recovery is expected to be slower than previously thought, with total ad spend forecast to…
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Marketing Maestros: Nigel Kwan of SpotX on the power of B2B media
Nigel Kwan is an award-winning marketer with a passion for digital transformation and the power of programmatic marketing. Having previously worked…
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Has coronavirus killed content marketing?
Content marketing has been a growing source of advertising revenue for news publishers in recent years and according to the…
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The future of marketing is all about technology
Marketers are increasingly questioning whether the big technology platforms such as Facebook, Twitter and Youtube are the best places for…
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Pandemic has made newsbrands ‘incredibly more desirable’ with advertisers wary of disinformation
A senior ad account director has urged newsbrands to “capitalise on this moment” as Covid-19 disinformation means brands are becoming…
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Nine in ten UK local newspaper editors want action against Duopoly
Nine in ten local newspaper editors in the UK believe Google and Facebook pose an “existential threat” to local journalism…
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The future of programmatic advertising: What brands and publishers need to know
In the first of a new Press Gazette series investigating the space where news and marketing meet, we take a…
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Marketing maestro: Head of Verizon’s branded content studio RYOT – Mark Melling
Mark Melling is head of RYOT Studio, Verizon Media’s branded content division. Here he answers our questions about the future…
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