Marketing Maestro Timothy Armoo: ‘I invested time on LinkedIn and it’s had tangible impact’
Timothy Armoo, is the 25-year-old CEO and co-founder of Fanbytes, a marketing agency that uses social media to help brands connect…
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Interview: Guido Fawkes and MessageSpace owner Paul Staines on how political ads bounced back despite Covid-19
Throughout Westminster and Fleet Street, Paul Staines is known as the fearsome, merciless editor/owner of right-leaning political news website Guido…
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Affiliate marketing: How publishers have made money from pandemic online shopping boom
Online retailers haven’t been the only businesses helped by a lockdown-fuelled boom in online shopping – publishers have also benefited.…
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Marketing Maestro interview with Dominic Walters: ‘A good campaign should be treated like a long road trip’
Dominic Walters is a B2B marketing specialist and author of Harnessing the Power at Your Fingertips – A Leader’s Guide…
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Content marketing strategy: How to get your story right for a B2B audience
The latest in a series of articles produced by Press Gazette in association with marketing solution Lead Monitor looks at…
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Marketing partnerships: How to make the most of teaming up to boost your brand
Whether involved in B2B or B2C (or a combination of both), most businesses and organisations will attempt cross-partnerships to achieve…
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Full recovery for UK ad market predicted this year with growth faster than China, US and Europe
The UK’s advertising market is expected to recover from Covid-19 faster than the US, China and the rest of Europe…
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Company behind ‘chum-box’ content recommendations Taboola gets $2.6bn valuation ahead of listing
Ad-based content recommendation platform Taboola has been valued at $2.6bn (£1.9bn) as it goes public via a merger with ION…
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