How to pitch to journalists: A data-backed guide for PRs and marketers
For a PR professional, a well-crafted and appropriately targeted pitch can be a great way to get free coverage for…
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Death of cookies: Publishers urged to embrace non-profit alternative to Google Privacy Sandbox
A group of tech and legal experts have come together to create a non-profit alternative to Google’s Privacy Sandbox following…
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Reach in hot water with ASA after failing to use #ad on sponsored tweets
The UK’s advertising watchdog has found that several paid-for tweets posted by Reach’s regional titles were “likely” to be in…
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Marketing Maestro: Diane Perlman of Blis on marketing in time of coronavirus
Chief marketing officer of location-powered advertising and analytics company Blis Diane Perlman is the latest in our series of Marketing…
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Reading news is not private: How news media websites help Big Tech to track you
Our investigation into website tracking software has found that news websites have, on average, 17 third party reader tracking tools…
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Telegraph outsources print advertising sales to Daily Mail commercial division
Telegraph Media Group has outsourced its print advertising sales to the Daily Mail’s commercial division. Mail Metro Media will sell…
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Financial Times CEO: Publishers don’t have to choose between ads and subscriptions – they can have both
Financial Times chief executive John Ridding has said news publishers “can have your cake and eat it” but only if…
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Data ethics and marketing: Why it pays to be transparent with readers
Data is the most valuable asset when it comes to marketing – and the ethics around how that information is…
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