Marketing Maestro: Diane Perlman of Blis on marketing in time of coronavirus
Chief marketing officer of location-powered advertising and analytics company Blis Diane Perlman is the latest in our series of Marketing…
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Reading news is not private: How news media websites help Big Tech to track you
Our investigation into website tracking software has found that news websites have, on average, 17 third party reader tracking tools…
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Telegraph outsources print advertising sales to Daily Mail commercial division
Telegraph Media Group has outsourced its print advertising sales to the Daily Mail’s commercial division. Mail Metro Media will sell…
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Financial Times CEO: Publishers don’t have to choose between ads and subscriptions – they can have both
Financial Times chief executive John Ridding has said news publishers “can have your cake and eat it” but only if…
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Data ethics and marketing: Why it pays to be transparent with readers
Data is the most valuable asset when it comes to marketing – and the ethics around how that information is…
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Magazine publisher Future backs Google despite ban on ‘alternative identifiers’ post cookies
Magazine giant Future has said it supports Google as the search giant announced plans to ban ‘alternative identifiers’ as well…
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Google ‘sweetheart’ deal with News Corp helps both avoid regulation, say marketers
Marketers for an Open Web legal adviser Tim Cowen condemns ‘sweetheart’ deal between News Corp and Google. While Facebook was…
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How artificial intelligence is changing marketing
Using artificial intelligence (AI) in either B2C or B2B marketing campaigns seems contradictory. A machine making intelligent choices rather than…
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