Advertising on podcasts: Why it is finally taking off
Podcasts are currently booming in the UK and US, and they are providing an audience for advertising which brands are…
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Digital advertising overtakes print for the first time at Mirror publisher Reach
Digital advertising revenue has overtaken print for the first time at Reach. Chief executive Jim Mullen (pictured) revealed the landmark…
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Why ad-blocking subscription service Scroll is a must-watch platform for publishers after Twitter deal
Twitter this week announced it was buying Scroll, an ad-blocking subscription service that shares its revenues with publishers. The start-up,…
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Charted: UK media ad revenue collapsed in 2020 for everyone except the tech platforms
The UK advertising market shrank by 7% (£1.8bn) last year to £25.3bn, with regional news brands the worst hit outside…
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Digital marketing spend on leading platforms bounces back to pre-pandemic growth
Global marketing spend has been “making back lost ground” since September, reaching its highest growth in 15 months in March…
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Why popularity of podcasts is finally turning into revenue for publishers
Publishers and media companies across the United States and beyond have invested significant time and resources into launching and running…
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Global survey of news publishers finds advertising revenue decline is biggest threat facing industry
Almost a third (31%) of news publishing bosses believe the ongoing decline of advertising revenues is the biggest risk to…
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Marketing Maestro interview with Guillermo Font (HP and Mars): ‘Be authentic and walk the talk’
Guillermo Font is marketing lead FMCG and healthcare at global food and confectionary brand Mars. He answered our questions about…
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