UK ad spend set to bounce back 12.4% to £24bn next year with UK Gov key for newspapers
The UK Government marketing campaigns will be “key” to newspaper ad revenues rebounding next year, according to the UK’s biggest…
By
Ads & Marketing
Latest in
Ads & Marketing
Ozone: How UK publishers are competing with duopoly to offer scale and quality
Digital advertising is moving into a “different chapter” where transparency is key and publishers will play “a much more active…
By
Lead generation tactics for marketers: The three biggest priorities
Lead Monitor surveyed B2B marketing industry leaders to find out what their priorities are when it comes to lead-generation tactics. According…
By
Marketing Maestro Dan Sirk of Anyline: ‘Ideas often fail, we shouldn’t be afraid of that’
Dan Sirk is a marketing executive and strategist who specialises in data-driven campaigns and building brand awareness in new markets.…
By
How news publishers should use Black Friday to drive paid subscriptions
We’re just over a week away from Black Friday, the annual consumer-fest of cheap TVs and discounted smart speakers. Ad…
By
Account-based marketing: What is it and why does it matter?
Account-based marketing (ABM) has its roots in the 1990s as both B2C and B2B companies realised the importance of a…
By
Abhinav Kumar of Tata Consultancy Services: News media is key to forging a brand
Abhinav Kumar heads up the marketing and communications divisions for Tata Consultancy Services across North America, Europe, UK, Latin America,…
By
Influencer advertising will soon be a $20bn+ market – but experts say beware of click farms and fake followers
Being a social media influencer is big business. With an increasing number of large companies – from McDonald’s in the…
By
