Getting the message: The future of SMS marketing
The ubiquity of mobile phones gives rise to some quite remarkable statistics. Nine in ten people open their text messages…
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How to improve your newsletter open rate: Marketers share their insights
We investigate how journalists and marketers can improve newsletter open rates as part of a new series of how-to articles…
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MD of BHA Media: ‘For us, it’s all about supremely high-quality, targeted audiences’
Craig Hawtin-Butcher is Managing Director of BHA Media in Sydney, Australia, and a former journalist and editorial director in the…
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Kantar Marketing Maestro Anna Salter: Don’t overlook TV and newspapers
Evaluation director at Kantar Anna Salter answers are questions about the future of media in the latest of Press Gazette’s…
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Biggest marketing challenges revealed in New Statesman Media Group survey
In a recent survey conducted by the New Statesman Media Group (NSMG), marketers from around the world were given the…
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Why it pays to think like a journalist for B2B marketing and PR folk
Journalists, like businesses, are in the relevance business. Most of us have jobs because we are able to provide content…
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Mobile-first at last: 5G and its impact on sales and marketing
It is projected that by 2025 there will be three billion 5G subscriptions worldwide, while as of 2020 there were…
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Marketing the FT: CMO Finola McDonnell on the future of communications
Finola McDonnell is chief communications and marketing officer at the Financial Times, and helped launch the content-led campaign ‘Letters to…
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