How to improve your newsletter open rate: Marketers share their insights
We investigate how journalists and marketers can improve newsletter open rates as part of a new series of how-to articles…
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MD of BHA Media: ‘For us, it’s all about supremely high-quality, targeted audiences’
Craig Hawtin-Butcher is Managing Director of BHA Media in Sydney, Australia, and a former journalist and editorial director in the…
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Kantar Marketing Maestro Anna Salter: Don’t overlook TV and newspapers
Evaluation director at Kantar Anna Salter answers are questions about the future of media in the latest of Press Gazette’s…
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Biggest marketing challenges revealed in New Statesman Media Group survey
In a recent survey conducted by the New Statesman Media Group (NSMG), marketers from around the world were given the…
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Why it pays to think like a journalist for B2B marketing and PR folk
Journalists, like businesses, are in the relevance business. Most of us have jobs because we are able to provide content…
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Mobile-first at last: 5G and its impact on sales and marketing
It is projected that by 2025 there will be three billion 5G subscriptions worldwide, while as of 2020 there were…
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Marketing the FT: CMO Finola McDonnell on the future of communications
Finola McDonnell is chief communications and marketing officer at the Financial Times, and helped launch the content-led campaign ‘Letters to…
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Ranked: Top B2B websites covering pharma and medical devices in UK and US
Press Gazette lists the biggest websites in pharma as we rank B2B sites covering the pharmaceutical and medical device industries…
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