What publishers need to do now to protect online advertising revenue
Partner content* While subscriptions are the hot revenue trend in digital news media, advertising remains by far the most important…
By Press Gazette
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GB News ad boycott latest: Sainsbury’s latest to end campaign + full list of brands taking part includes Ikea, Kopparberg and Vodafone
Update 9 August: Sainsbury’s is the latest brand to respond to campaigners targeting it for advertising on GB News. Following…
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Google blocks ads on Piers Morgan’s Mail Online Simone Biles column over ‘racist comments’
Google has said it blocked advertising on a Piers Morgan Mail Online column slamming US gymnast Simone Biles for quitting…
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‘You cannot solely rely on a large audience’: Why Forbes believes readers will pay to wear its brand
Forbes this week became the latest big-name publisher to launch its own online store selling branded clothing and accessories. The…
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Online national newsbrands and consumer mags expected to recoup 2020 ad spend losses this year
The impact of the UK’s strict third lockdown on newsbrands is reflected in new figures showing ad spend declined by…
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Candyspace MD Matt Simpson says B2B businesses must put experience ‘front and centre’ of marketing
We speak to Matt Simpson, the managing director of Candyspace, an agency that designs, builds and optimises websites and apps…
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Public sector marketing: Long-form written content builds trust
We talk to Joanne Sweeney, founder of Public Sector Marketing Institute and organiser of Europe’s only dedicated Public Sector Digital Marketing…
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Bauer and News UK develop first-party targeted data for advertisers as industry prepares for cookie-less web
Bauer Media and News UK are the latest publishers to launch new first-party data platforms as the industry prepares for…
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