Three tech start-ups using AI to boost publisher ad revenue
AI-powered programmatic advertising could offer a boost to free online news publishers.
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Ads & Marketing
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Ads & Marketing
Online publishing revenue trends: Audio rising, video stalls, data is golden
In a new quarterly series AOP managing director Richard Reeves analyses online publishing industry revenue trends.
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Google owes UK news industry £2.2bn from 2023 alone, claims new research
Google says it does not run ads or make money from "vast majority" of news searches.
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‘Consent or pay’ model is OK for UK news publishers, ICO confirms
Information Commissioner's Office also set to begin looking at cookie tracking on the 1,000 most popular websites.
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How Reach has moved from salesman to shopkeeper with launch of Yimbly
Reach commercial director Emma Oakley on company's move from affiliate marketing to online retail.
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Research, personalisation and automation: What AI can do for publishers
Former Sun digital development director Paul Hood explains what AI can do for publishers.
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Partner content
How publishers can avoid affiliate marketing pitfalls and find new revenue
PA Media lifestyle editor Prudence Wade on affiliate marketing content for publishers.
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Partner content
How publishers can harness five key benefits of branded content
New report from Avid Collective details five key benefits of branded content for publishers.
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