Future expands branded content goals with dedicated studio
Future's growth acceleration strategy last year pledged to increase its branded social media content.
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Ads & Marketing
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Ads & Marketing
Google cookie U-turn could be another meteor heading for publishers
News publishers have been urged to continue their transition towards first-party data strategies.
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Google scraps plan to ditch cookies on Chrome
Google plan to 'enclose the open web' has failed, say campaigners.
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Advertising Association claims industry is a force for good
The UK’s £37bn advertising industry is a force for good, according to a new report from the Advertising Association. Alessandra…
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Footballco unveils post-cookies ad targeting solution, ‘FC Precision’
Footballco says FC Precision goes beyond sports and allows targeting on topics like fashion and travel.
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Most Britons want online journalism ad-funded, but don’t like the ads they see
Vast majority more willing to share data than to pay money for content.
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InsurAds
Mather Economics and InsurAds combine to help publishers boost revenue
Combined offering will help combat publisher challenges on search and social.
By Publishers must prove audience loyalty to win ad spend battle
It’s not the size of the audience that matters – it’s how well you know them, writes Trevor Vagg of…
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