Ads & Marketing

Digital publisher display revenues stabilise for first time in two years

Digital revenue needle barely moves during post-Covid era, according to AOP analysis.

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Partner content

Branded content is the most effective form of marketing yet hard to scale - until now.

By Avid Collective

Guardian also signed up to try out the new music-themed adtech.

By Charlotte Tobitt

Paid adverts on Facebook also hijacked CNBC commentator Karen Finerman and leading names from finance industry.

By Dominic Ponsford

Publisher of The Tab and Entertainment Daily says UK online ad market is improving.

By Dominic Ponsford

Search giant hits back to defend research claiming news is worth zero revenue to it.

By Bron Maher

Google conducted test in response to reports it said "vastly overestimate" value of news content.

By Charlotte Tobitt

Likes of Mail Online, The Independent, Mirror, Express, The Sun and The Times already have the model.

By Bron Maher