Adobe MD: ‘Any debate around the value of digital is done and won’
Peter Bell is UKI Marketing Director at software giant Adobe and answers our questions in the latest of Press Gazette’s…
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Publicis Sapient CMO: ‘A campaign mindset is no longer relevant’
Teresa Barreira is CMO of digital consultants Publicis Sapient and answers our questions in the latest of Press Gazette’s Marketing Maestro interviews. This…
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Google’s moving goalposts, social media and more: Marketers share their biggest pain points
How to track a potential customer’s activity across websites and apps following Google’s phasing out of third-party cookies is one…
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Salesforce VP for Marketing: ‘Every company and person is undergoing incredible pandemic transformation’
Jo Pettifer is the VP for UKI Marketing at Salesforce, the industry’s go-to CRM, and answers our questions in the…
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Publishers fear Google plan to restrict Android app tracking will give it ‘exclusive control over monetisation’
Google’s plan to limit third-party data tracking in its Chrome browser will now also extend to apps on smartphones using…
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Google gives UK watchdog final say on removal of third-party cookies
Google has agreed to let the UK’s competition watchdog have the final say on its Privacy Sandbox proposals before it…
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Ethical marketing: Newsjacking, clickbait and fake reviews among unpopular practices
Ethical considerations are coming further to the fore in UK marketing according to a variety of surveys and polls. Over…
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Google Topics: A close look at search giant’s new plan to replace publisher cookies
Ad industry executives have described Google Topics, the tech giant’s new interest-based advertising proposal, as a “step in the right…
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