Biggest marketing challenges revealed in New Statesman Media Group survey
In a recent survey conducted by the New Statesman Media Group (NSMG), marketers from around the world were given the…
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Why it pays to think like a journalist for B2B marketing and PR folk
Journalists, like businesses, are in the relevance business. Most of us have jobs because we are able to provide content…
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Mobile-first at last: 5G and its impact on sales and marketing
It is projected that by 2025 there will be three billion 5G subscriptions worldwide, while as of 2020 there were…
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Marketing the FT: CMO Finola McDonnell on the future of communications
Finola McDonnell is chief communications and marketing officer at the Financial Times, and helped launch the content-led campaign ‘Letters to…
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Ranked: Top B2B websites covering pharma and medical devices in UK and US
Press Gazette lists the biggest websites in pharma as we rank B2B sites covering the pharmaceutical and medical device industries…
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Death of cookies could be bad news for clickbait ‘made for advertising’ sites
Programmatic advertising has got a “bad name” but could “work really hard” for trusted publishers in the future, especially as…
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How publishers can become kings of the cookie-less future in advertising
Partner Content*: As publishers prepare for the end of cookies, Press Gazette takes a closer look at website personalisation tips…
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Reader comments, Google ad-blocking and the moderation dilemma for publishers
Google’s recent move to block advertising over reader comments below a Mail Online column should sound a warning to publishers.…
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