The rise of the CMO: Research reveals growth of boardroom marketing roles
New figures from professional networking giant LinkedIn show that marketing-oriented roles have witnessed the biggest growth in share of hires…
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How to use social media to give B2B brands a boost
We provide some essential B2B social media marketing tips as part of a new series of how-to articles produced in…
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Ad industry leaders want action on climate disinformation
More than 250 brands and ad industry leaders are urging tech platforms to properly tackle climate misinformation and disinformation. The…
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Magazine websites lead the way as UK ad-spend for 2021 set to beat pre-pandemic level
Online advertising at magazine brands in the UK saw a 156% recovery in the second quarter of 2021 compared to…
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Google turned off advertising for Mail Online homepage in US over ‘perceived derogatory content’
Google reimbursed Mail Online after turning off advertising on its US homepage for several hours over the “perceived presence of…
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Newsworks says research proves advertising with news industry boosts profit for brands
Advertising in news titles has seen brands enjoy a 10% increase in their return on investment over the last three…
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How to be Richard Branson not Fred Goodwin when dealing with the media
Former Independent editor Chris Blackhurst has dealt with corporate disaster both as a journalist, covering it, and has given crisis…
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Getting the message: The future of SMS marketing
The ubiquity of mobile phones gives rise to some quite remarkable statistics. Nine in ten people open their text messages…
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